India’s premium and luxury vehicle market is witnessing unprecedented growth driven by rising wealth, global lifestyle exposure, and brand aspiration.
1. Premium Car Surge
Luxury segment growing 15–20% YoY (via JATO India) led by Mercedes-Benz, BMW, Audi, Volvo, Lexus.
2. Electric Luxury Mobility
Mercedes EQS, BMW iX, Audi e-tron, Porsche Taycan are leading luxury EVs, with demand rising in metros and Tier-2 wealth clusters.
3. Digital Showrooms & Concierge Sales
OEMs deploying omnichannel purchase journeys, VR configurators, and at-home service concierge (Mercedes MyService, BMW Contactless).
4. Performance & Lifestyle Mobility
Demand for performance cars & lifestyle bikes from Porsche, Lamborghini, Harley-Davidson, Triumph, Jawa–Yezdi rising among young entrepreneurs.
5. Luxury Leasing & Subscription
Premium finance models (Orix, ALD, Quiklyz) making luxury ownership more flexible.
The Road to IIMS 2026
Expect premium car brands & performance tech innovations at IIMS — from EV luxury to connected cockpit experiences.
References:
JATO Dynamics India Luxury Market, BMW Group India Reports, Mercedes Benz Insights, Deloitte India Consumer & Auto Report, PwC Mobility Consumer Study