About Percept Group
Percept Group – Automotive Sector Expertise & IP Creation
Percept Group is one of India’s leading integrated marketing, communications, and entertainment conglomerates, with over 40 years of experience in building brands through live experiences, content, and consumer engagement platforms. The Group has a strong and sustained track record of working with leading automotive and mobility brands, delivering high-impact solutions across launches, experiential marketing, and long-format engagement platforms.
Automotive Sector Engagement
Percept Group has partnered with a wide spectrum of global and Indian automotive brands across categories, including Jeep, Force Motors, Bajaj Auto, KTM, Maruti Suzuki, Hero MotoCorp, Mahindra & Mahindra, Tata Motors, Honda, Hyundai, Mercedes-Benz India, Audi India, Škoda, Volkswagen, Jaguar Land Rover, and Jai Hind Motors, among others.
Key areas of work include:
- New vehicle launches & unveilings – Global, National and regional launch events, media reveals, and immersive brand experiences.
- Auto expos & trade platforms – Conceptualisation and execution of large-format brand pavilions, showcases, and conventions.
- Dealer & channel engagement – Dealer conferences, incentive programs, and internal brand immersion platforms.
- Consumer engagement formats – Roadshows, test-drive festivals, lifestyle integrations, and city activations.
- Integrated brand storytelling – A seamless blend of live events, content, digital amplification, and influencer-led outreach.
Percept Group’s deep understanding of automotive consumers enables brands to effectively communicate innovation, performance, safety, sustainability, and lifestyle positioning.
Intellectual Property (IP) Creation & Ownership
A defining strength of Percept Group lies in its ability to conceptualise, develop, own, and scale proprietary intellectual properties that deliver long-term brand value, consumer connect, cultural relevance and B2B connect. The Group has created and successfully managed several marquee owned IPs, including:
- Sunburn – Asia’s largest electronic dance music festival and a globally recognised live entertainment IP.
- Bollyboom – A high-energy Bollywood music property with strong youth and mass appeal.
- Eat Play Love (EPL) – A lifestyle-led experiential IP combining food, entertainment, and social engagement.
- Fight Night – A competitive live combat sports and entertainment property.
- India Model Search (IMS) – A national talent discovery and fashion-focused IP.
- Super Sixes – A distinctive cricket entertainment IP featuring celebrities versus corporate leaders, blending sport, networking, and brand engagement.
These owned IPs provide powerful platforms for automotive brands to integrate into culture-led experiences, enabling vehicle showcases, lifestyle positioning, youth engagement, and sustained brand association.
Custom Brand-Led IPs Developed
In addition to owned properties, Percept Group has conceptualised and executed bespoke IPs developed exclusively for brands, including:
- Hero Indian Sports Awards
- TJIT – Thank Jeep It’s Thursday
- Vodafone Superfan
- Pink Power Run
- Kotak Presidium
- Siyaram Cup
- Future Cup
- Goodluck India Exhibition Match
- Idea Champions of the World
- Go for Gold
These brand-led IPs are designed as scalable, multi-year engagement ecosystems, ensuring continuity, exclusivity, and strong return on investment.
Strategic Advantage for Automotive Brands
By combining deep automotive sector expertise with IP-led thinking, Percept Group enables brands to:
- Build long-term consumer and dealer relationships through owned and exclusive platforms
- Accelerate B2B engagement and sustenance
- Achieve continuity, scalability, and differentiation
- Drive higher brand recall and emotional connect
- Optimise marketing investments through reusable IP frameworks
Percept Group continues to be a preferred partner for automotive brands seeking to move beyond campaign-based marketing into sustained brand ecosystems anchored in strong intellectual property.